Network-Mediated Peer Group Image Measurement

Digital electronic communications through the internet, text messaging, and social media have created new opportunities for measuring and controlling printed images. This paper will discuss the results of a study of a new field of research, namely testing and applying "Network-Mediated Peer Group Image Measurement." Network-mediated peer group image measurement makes an enhanced use of email to remotely test printing presses, then uses internet communication technologies to establish a meeting of the press operators and owners during which they can make a detailed print image assessment. The operators and owners use the assessment to enhance their printing operations.