Origination of Transparencies and Artwork

Some of the problems encountered by the reproduction house and the printer when working from originals of illustrations, whether they be color transparencies, black and white bromides, or artist's copy, are often aggravated by a lack of communication between photographer, artist, or designer and the reproduction house or the printer. Often the photographer or artist is not aware of the limitations of the printing process and of what the printer requires in an original. Similarly, the printer may not be aware of the restrictions imposed on a photographer by certain limitations inherent in the cameras and films. Specific problems with color, contrast, resolution and other characteristics of photographic and original materials are discussed.