The Digital Distribution of Advertising for Publications (DDAP) A Test Case in Open Process Electronic Integration

The Digital Distribution of Advertising for Publications (DDAP) is a graphic arts industry initiative. It advocates the implementation and use of accredited standards to serve as the technical underpinnings for open process integration and standard process control in providing digital advertising to a variety of publications and publication printers. As the process involved with providing advertising to publications and publication printers is amongst the most complex found within the graphic arts industry this very large scale open process integration activity has clear implications to the industry as a whole.