Perferred Gloss Levels for Color Images

The level of gloss that customers prefer for xerographic color images was determined by means of a survey. Because of the potentially different requirements, pictorial as well as a business-graphics image were used in this survey. Both of these images were printed on five different plain and coated papers. The substrate gloss, as well as the image gloss on each substrate, varied over a wide range. The results of this survey indicate that images with an intermediate range of gloss are preferred for all of these samples, and very low or very high gloss levels are clearly not preferred. Preferred image gloss correlates with image chroma.