Mark Geeves, Color-Logic director of sales and marketing, comments further, "The HP Latex platform, in combination with Color-Logic software for embellishments, enables print service providers to help their brands stand out from the completion in a variety of printing applications. As stores and brands begin to relaunch around the world after the COVID-19 pandemic, the need to stand out will be even more important. The HP Latex R-Series printer with rigid and flexible capabilities enables printers to target retail signage, point-of-purchase, decoration, outdoor signage, vehicle straps, and graphics, packaging, and even short-run labels for their brand clients. With the Color-Logic tools, any designer can predictably add amazing embellishments into print using the HP Latex engine with HP White and CMYK inks."
Supporting the Advancement of Women in Printing and the Graphic Arts, Fujifilm Joins Women in Print Alliance
HANOVER PARK, Ill., DECEMBER 5, 2024 – FUJIFILM North America Corporation, Graphic Communication Division, today announces that it has joined the Women in Print Alliance, a key advocate for women in the printing industry and part of the PRINTING United Alliance. The Women in Print Alliance membership program is designed to provide greater accessibility to opportunities in the print industry for women at all stages of their careers.