Details:
Summary:
This report is a first step toward building an economic profile of the American printing industry. Sources include both U.S. Census Bureau data and the results of proprietary PRINTING United Alliance/NAPCO research studies.
Data is organized by North American Industry Classification System (NAICS) code. An explanation of the codes is on page 8.
The broadest NAICS definition of printing, NAICS 323: Printing and Related Support Activities, is covered first. Number of establishments, number of employees, and annual payroll are presented at the national, regional, state, and county levels to pinpoint the location of printing activity and from 2019 (most recently published) back five years to capture trends. Estimates for 2020 are included to approximate the effects of the COVID-19 crisis.
Date for narrower definitions of printing, such as NAICS 32311: Commercial Printing Screen and NAICS 323117: Books Printing, come next.
We also begin to account for companies that print but do not consider printing their primary business. Direct mail printers who also create marketing campaigns for clients, graphic and sign producers who manufacture the substrates on which they print, and a range of package printers/converters are examples. These companies are not included in NAICS 323. Identifying them — their numbers are growing — is a primary goal of this research.
PRINTING United Alliance members can download the full report below. If you have questions, please contact us at ResearchTeam@printing.org.